Here are 5 tips to a stellar, effective landing page.
Most marketers aim for a contractor web design featuring premium quality graphics, awesome headlines, and high conversion. The actual design of a landing page seems simple but requires professional insights and the right tools. Here are five tips for creating the perfect landing pages with a clear message and high conversion.
1. Outsource Contractor Web Design
Involving a professional web design company will help you avoid amateur mistakes and leverage their experience. Landing pages require something beyond catchy headlines and high-pixel pictures. They should feature unique keywords and phrases for digital marketing campaigns and SEO.
Some landing pages also have interactive features, opt-ins, programmed scripts, and widgets. Working with a web design expert will ensure you include every necessary component and protect them from security threats. The pros also run tests and resolve issues before publishing your landing page.
2. Create Killer Headlines and Subtitles
The headline is everything in a landing page since it’s the first text most readers will notice. Headlines should be in larger fonts than subtitles, and design experts can match your branding to express aesthetic contrast. The message should be simple, short, and catchy to hook your audience from the first read.
General tips for headline writing include using a maximum of 10 words to describe the main product or service the website or company is offering. The subtitle comes immediately after the headline and should be persuasive. It‘s also where you offer a bit more about the headline product or service.
3. Feature Premium Quality Images
The brain processes pictures 60,000x faster than text, so images are vital in your landing page. The first image should be large enough and relevant to the product or service advertised. Professional marketers use pictures to capture attention and demonstrate the product’s value.
All pictures on the landing page and main website should depict premium quality. You should arrange for professional photoshoots to capture top-quality photographs and work with graphic designers to polish and refine all images.
4. Have a Detailed Offer Explanation
Landing pages recommend specific products/services and demonstrate value to convince prospects. A contractor can describe what they do and how their services benefit the customer. If you offer products, you can provide screenshots of the necessary certificates and proof of efficiency.
Detailed offer explanation helps your buyers learn more about the product/service, its origin and full description, how it works, and top benefits. The report should feature matching images to provide visual stimuli and illustration, leaving the prospect with no doubt about how the product works.
5. Address Prospect Customer Pain
When designing a landing page, a recommended approach is to explain the top benefits and what your customers will gain if they purchase. Professional marketers also acknowledge the role of pain in the purchase decision. Everyone wants to avoid what’s causing them pain.
Landing pages can explain how your offer fixes specific pain sources, reinforcing the decision to engage and convert. Pain is anything from a simple inconvenience to low-value purchases, breakdowns, or bad customer experience, depending on what you are selling.
Professional Web Design and Digital Marketing Solutions
Are you looking to design the perfect website that captures your audience and converts? You can work with Patriots FBS to leverage our technology-based online marketing solutions. We can help you design the best quality high-converting landing pages for each of your products and services.