Advertising & Marketing
Technology Driven Solutions Designed To Generate Real Customers
Real Customers – Not Just Impressions and Clicks
Showcase your brand as the superior choice across search engines, social media platforms, and other websites where your ideal customers are actively looking for your services. Each month we will show you the number of phone calls, visits, and revenue your ads have generated.
Advertise to gain more customers – not to get impressions and clicks.
Target people who are actively looking
for your products and services.
Maximize your ad spend with a Hyper-Targeted, relevant audience of consumers
It is expensive and inefficient to blanket advertise to everyone. Leveraging the best technology available, we will showcase your company to a hyper-targeted audience of people searching for your services, past customers, and even competitor's customers without compromising consumer privacy.
Track phone calls
Winning a customer begins with good interaction. With our phone call tracking, we can track specific keywords in every phone conversation to gauge your customer's intent (e.g., "schedule service" or "get a quote"). These insights give you the intel needed to maximize conversions and advertising return on investment.
Revenue – Revenue - Revenue
It is easy to get off track watching impressions and clicks. What matters most is winning real customers who are spending real dollars. Our reporting helps you stay on track by showing you how much revenue you have generated.
Focus on what you do best and let us handle the rest
Partner with us, and we'll handle the heavy lifting. Effectively managing a digital advertising campaign is a very time-consuming endeavor. Time most contractors and commercial or residential service companies don't have. Let our advertising professionals create campaigns, design graphics, target the right audience, review and refine for optimization over time and generate recurring reports, so you know it is working.
Online Advertising that will deliver accurate results
Digital paid advertising is now a foundational eliminate and plays an integral part in any companies marketing stack.
Companies have been migrating away from traditional forms of advertising like print, television, and billboards and moving to digital advertising solutions for years. Social Media, Search Engines, Streaming Services are where your potential clients go first when shopping for services like the ones you offer. Our fully-managed advertising service is the perfect solution for ensuring your target consumers discover your company and the services you provide.
PLATFORM FOCUSED
Boost Brand Awareness – Be the Superior Choice – Get an Amazing ROI on Your AD Spend.
Google Search
Showcase your company to potential customers exactly when they're searching for your company's services. Be at the top of local, relevant searches. Target customers who are "ready to buy" as they search for terms like "Plumbers near me" or "Air Conditioning Repair in Columbus."
Facebook & Instagram
When it comes to advertising, a company has to advertise where its customers are. They're all on social media to the tune of approximately 3.5 billion people, nearly half of the world's population. Facebook & Instagram comprise the most significant audience available on social. There is no doubt that having an active social media profile is critical to attracting potential customers and keeping existing ones, but that's not enough. It is vital to have an active targeted paid advertising campaign combined with your organic efforts will drive results. Leveraging the Facebook& Instagram platforms provides a company like yours the reach it needs to target customers by various metrics like age, interests, behavior, and location.
Local Ads Display Service - Highly Targeted Omni-Channel Digital Advertising
Target only the consumers you want, in the geographical areas you want. Powered by sophisticated advertising technology, we will serve ads to potential clients wherever they are, at precisely the right time. Our highly targeted omnichannel digital advertising analyzes your audience's location data and the devices they're interacting with to improve your campaign's performance while tracking every important conversion.
YouTube
Reach potential customers right when your services are most relevant to them. YouTube is great for advertising because it is both a search engine and a social media platform. So you can target potential customers who are seeking information and willing to interact with your company at just the right time. Utilizing Youtube's TrueView in-stream ads, our service will typically play your promotional video at the start of a short user-selected video. Still, they can also appear in-stream (mid-roll) if that video is of considerable length.
STRATEGY FOCUSED
Reporting not just focused on impressions and clicks – but phone calls and leads. Actionable data that shows you your positive return on advertising dollars.
Leads, Calls, and Form Submissions
Track your digital advertising campaign results in phone calls, emails, and form submission. The customer phone calls can be analyzed, anonymously, for specific keywords.
Store Visits
Have a showroom or retail location too? Track store visits. Perfect for businesses like a Garage Door or a Window and Door company with a showroom or Pool Maintenance Company with a retail storefront.
YOUTUBE: IT’S “TARGETED TV”
Our strategists utilize YouTube’s TrueView in-stream ads, typically seen before the video, but can also show up in the middle of a longer video. They can target your customers based on demographics, interests, searched keywords, or on specific channels. YouTube advertising works on a CPV (cost-per-view) model, meaning you only pay when a viewer watches at least the first 30 seconds of the video. Video creation is not included but can be created through other services we offer.
Proof of performance with ROI reporting
Our reports don’t just show that we have increased your impressions and clicks—these reports can also show that we have generated more phone calls and store visits, and that we have given you a positive return on your investment.
Facebook Ads with perfect precision
Targeting on Facebook is often complex and misunderstood. Our recipe for success is to reach a highly targeted audience the optimal number of times within a certain time period. We use technology like the Facebook Pixel, custom conversion, site retargeting, dynamic retargeting, and custom audiences. In the end, we target the people who will be most likely interested in your business and serve them ads the ideal number of times.
Geofence competitors and run conquest campaigns
Through our Display advertising service, our strategists use technologies to promote your businesses to the right audience at the right time, including targeting competitors’ customers, nearby consumers, past customers, and more. Leverage cutting-edge programmatic and geo-location ad targeting technologies to deliver results.
Google Ads Search Network: it’s more than just SEM
Ready to have our team maximize your Google Ads search results? We use a proprietary platform that helps us better manage your campaigns, using technology like automated bid & budget management, daily URL error testing, at-risk campaign notifications, and full Google Analytics integration with UTM tags to automatically optimize your Search Network campaigns over time.